Welcome to the Service Innovation Program
This is a unique program that provides
students with a unique set of skills and
knowledge that is applicable across a wide
range of industries.

Once students have completed
the degree they will have the opportunity to
influence change through social innovation
and social enterprise.

Don’t miss the 2017 academic year.
Apply now!
Scholarships available

Learn more about this outstanding curriculum. Click here!
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An amazing career starts here.

What Is Service Innovation?

  • The service industries include finance, insurance, hospitality, banking, logistics, retail and healthcare, etc.
  • Service industries constitute a significant proportion of the GDP of all countries and are quickly growing in economic importance
  • Service design and innovation skills and knowledge are driving forces in much of the decision making across a wide range of organizations
  • Service design is multidisciplinary and requires strategic, creative and innovative problem solving and thinking skills, encompassing marketing, finance, public relations, design, human resource management, managing cross-cultural relationships, effective communication skills, corporate social responsibility and risk management

Why Join the BA Service Innovation Program?

  • This is a results-oriented that ensures graduates are well-prepared for the constantly changing economic, social and cultural environment that characterizes this new millennium
  • We provide internationally oriented service design and innovation faculty members who are global thought leaders
  • The curriculum is industry-led and designed to introduce students to practical and results oriented information and perspectives
  • The learning environment has been specially designed to provide opportunities for exploring your full potential to become a leader in the world’s largest economic sector
  • The entire program has been developed to be of relevance to small- and medium-sized enterprises as well as large international organizations

When You Graduate You Will Be Uniquely Positioned To:

  • Join a range of local and global public and private sector organizations as a leader
  • Fully appreciate the major issues and concerns facing the services sector
  • Work with a strategic orientation with an emphasis on leadership, knowledge management, managing organizational change and sustainability
  • Solve problems and identify new opportunities with internationally recognized critical design thinking and analysis skills
  • Effectively communicate in a global environment
Given the unique strengths of the BA in Service Innovation curriculum, graduates will be strongly positioned to gain employment in a wide range of industries as well as a number of public and non-profit organizations including:
  • Airlines
  • Healthcare
  • Retail
  • Consulting companies
  • Educational institutions
  • Event Planning
  • Hotels, travel and tourism businesses
  • Telecommunications
  • Government agencies (national, regional and local)
  • International organizations such as UNESCO (and other UN agencies) and ASEAN
  • Marketing, public relations and branding operations
  • Meetings, Incentive, Conventions, and Exhibitions (MICE) agencies and companies
Strengths of the Service Innovation Program
  • We are Asia's first undergraduate Service Innovation Pragram
    and have a 15-year history of interdisciplinary education
    experience within the College of Innovation
  • Our international curriculum is designed to ensure that
    graduates can successfully assume leadership roles within the
    regional service sector
  • We provide opportunities to practice, test and refine the theories
    and concepts taught by utilizing the College's own hotel,
    restaurant and meeting facilities at the Learning Resort campus.

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